At isongU, we are huge fans of the current artists that stand up to YouTube and fight for fairer compensation in Washington. We love the Respect Music movement.
Sometimes we hear complaints that Bono and Taylor Swift are hardly short on compensation, but we take the view that these stars are fighting for their fellow struggling musicians and the very future of music. It’s not like anyone will listen to some no name, washed up music artist.
Are we fighting skirmishes when the war is already lost?
As much as I admire the current artist outcry, I sometimes get the sinking feeling that we artists are almost crying over spilt milk. Has the war already been won and we are arguing over scraps from our masters at the Tecnocratic table?
Is this just another Occupy Wall Street where, without a solution to support our cause, the cause is lost.
In music, what is the solution? Moreover, what is the problem?
The oversupply of Music
The fundamental issue facing all musicians is that their songs are being lost in an ever rising sea of music. That is where the war is being lost.
There were about 6 million songs in all existence in the year 2000.
Today, we estimate there are 2 Billion songs on YouTube. As music sampling and creation technology becomes easier and more automated, we can expect a deluge.
By the 2020’s, we estimate that 1 billion songs will be created every month. This exponential oversupply continuously devalues songs, to the point where even the Taylor Swifts of this world will find that their music cannot sell by itself. It will be all brand and no band.
If we don’t do something radical, today’s Starving Artist Crisis will become far, far worse.
The coming Music Deluge demands a Smart Filter
What is rare is valuable … but it is only valuable there is an audience for it.
We must have a smart filter that impartially reject lesser songs (remove them from market) while elevating the rare gems.
As shown in this info-graphic, what is rare and in demand gains value.
As impressive as the infographic above is, nobody wants to hear the word filter. A filter is a blocker, and musicians have more than enough stumbling blocks. So, at isongU, we accentuate the big positive: We elevate the rare music gems.
Yes, henceforth, isongU will be called a song accelerator.
Something radial has to be tried
Our proprietary music accelerator, to be launched September, 2016, is designed to make musicians (and their core fans) the rulers of a fair music world.
And why not: If the music industry continues on its current course, then the future holds absolutely no place for musicians.
Musicians will just have to unite and tackle the problem themselves. The Power of Crowds must decide the future of music. Musicians must become the gatekeepers (via our smart filters) and power-brokers (via our accelerator) of their music industry.
For those that scoff at this radical crowd-powered nonsense, well, something radical and new simply has to be tried. There’s not a moment to lose.
By the 2020’s, when there are 1 Billion new songs every month, the music industry will be stone dead. It will have choked on a sea of songs; it will suffocate itself. Today’s skirmishes with YouTube, Spotify etc. will not delay the inevitable deluge to come.